Innovative Marine

If you run an aquatics store, Innovative Marine gives you a branded line of saltwater aquariums from 10 to 240 gallons, with a dealer application open to stores that want to stock them. The company says its NUVO range covers more than 30 models in five tank styles, so one manufacturer can supply starter tanks through to large reef systems.

Innovative Marine is a manufacturer in Santa Fe Springs, California, in the United States. It describes itself as blending a passion for aquatic life with three generations of expertise, and says it has over 500,000 satisfied NUVO aquarium owners. It is listed under aquarium manufacturers and aquatic suppliers.

Products and brands

You can offer customers a tank for each level of experience:

• NUVO Starter Kits, built with the safety features of the Fusion Pro 2 models so owners add equipment as they learn
• NUVO Fusion Pro 2, a rimless all-in-one with built-in filtration that hides heaters, reactors and skimmers
• NUVO SR Pro 2, a shallow reef all-in-one with built-in emergency overflow, adjustable water level risers and a mesh screen top
• NUVO EXT, with an all glass external overflow and a “Bean Animal” safety drain
• NUVO INT, with an internal overflow across the back of the tank and two emergency drains

Innovative Marine also makes matching stands and equipment, including auto top-off systems, protein skimmers, pumps, powerheads, heaters, reactors, sumps, UV sterilizers and refugium lights. Its returns policy also names EcoTech Marine, AquaIllumination and Neptune Systems products.

Made to order systems

For large systems, the company offers made to order NUVO aquariums from 100 to 240 gallons, in EXT or INT models or the SR 120 all-in-one, at 50% off the MAP retail price. It says systems carry a three year warranty and are Euro-braced, excluding the 100 gallon, on reinforced aluminum APS stands.

Systems are sold as tank and stand, or as complete reef systems with sump, return pump and plumbing. The 100 gallon is complete only. Allow four to six months from order to shipping from California. Payment is in full at ordering, cancellations, changes and returns are not offered, and a $40 a day storage fee applies if you cannot receive the system after six months. The company says it does not offer custom aquarium services.

Dealer and ordering

Stores can ask to carry the range through the Become an Authorized Dealer form on its site. Dealer minimums and wholesale pricing are not published. For its own online orders it lists free standard shipping over $49 in the contiguous 48 states and returns on eligible domestic orders within 30 days.

Other aquarium makers and suppliers listed include NT Labs (aquarium and pond treatments, fish medicines and test kits), Tropical Marine Centre (marine livestock and UK-made filtration) and Aqua Pacific UK (Aqua One) (Aqua One aquariums distributed to UK retailers).

Source: innovative-marine.com/become-a-dealer, innovative-marine.com, innovative-marine.com/aquarium

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