Flamingo Pet Products

Flamingo Pet Products holds more than 10,000 accessories and snacks in a 33,500 m² warehouse in Olen and aims to prepare orders for shipment within 24 hours across the Benelux, France and Germany.

What a pet shop or garden center gets

You buy dog, cat, small animal, bird, chicken, fish and reptile lines from one dealer account, and about 1,200 new products are added each year, so your shelves can change month by month. Flamingo sells only to businesses with a valid VAT number in the pet sector, such as pet shops, garden centers, DIY stores, aquarium shops, breeders, supermarkets, online pet shops, grooming salons and vets. Once approved, you see prices and order through the B2B web shop or your sales representative, and extra orders placed before 10 a.m. go out with that day’s batch. Buyers outside the core markets usually collect Ex Works.

Shop fitting and range planning

Flamingo’s shop fitters design and install a layout for a whole pet shop or a single department free of charge, placing each category from dog snacks to bird cages. They can add point of sale material such as hanging strips and banners. You can also plan a range in its 1,000 m² showroom, use its 360 degree product shots and texts on your own web shop, or develop a private label line through Flamingo.

Range and brands

• Its own Flamingo brand, with packaging printed in eight languages
• Kong and Flexi alongside the house range
• Training toys such as the Fauxtra bungee chasers and tug ropes
• Rescue Leashes, Boost snacks and the Atlas smart cat toilet

Products are chosen by its own buyers from makers in Europe, the UK, Asia and North America, and the 2025 report lists 276 FSC certified items.

Company background

Flamingo was established in 1972 in the Campine region of northern Belgium and now has more than 200 staff and dealers in about 60 countries. It is registered as Flamingo Pet Products plc in Turnhout, VAT BE 0667.725.729. In 2025 it partnered with the Dutch company Plenty Gifts, and it exhibits at Interzoo, Anido, Dibevo and Zoomark.

Related suppliers on Pet Trade World

Flamingo sits in our shopfitting section and in pet accessories and general wholesalers and distributors. Two other Belgian suppliers sell to the same shops: Laroy Group in Wondelgem supplies food and accessories under duvoplus and Witte Molen, and Koll Grooming Products in Zonhoven supplies groomers. For fixtures alone, CAEM in Staffordshire makes retail shelving with a pet store offer. Its toys also fit training aids, and the next Interzoo and Zoomark are listed. More businesses are under Belgium.

Source: flamingo.be

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