Swedencare launched its NaturVet by Swedencare supplement range in 185 Pets at Home stores across the UK on 26 October 2026, the company announced the same day. Eleven NaturVet products are in the launch, and ProDen PlaqueOff Crème, a cat dental product, joins the ProDen PlaqueOff range that Pets at Home already stocks.
What is launching
NaturVet is a US supplement brand with more than 30 years of trading behind it, which Swedencare now owns and is rolling out across Europe under the NaturVet by Swedencare name. The range is vet-approved soft chews covering areas such as digestion, calming, joints, and skin and coat. Swedencare says the new cat dental crème contains its A.N. ProDen seaweed ingredient and was named Cat Dental Care Product of the Year at the Pet Innovation Awards 2026.
Laszlo Varga, Swedencare’s chief commercial officer, said the company was “seeing growing demand from UK pet owners for high-quality, science-backed supplements” and called the UK an important market for the business.
Supplements for independent retailers
Independent pet shops, groomers and practices stocking supplements can compare UK manufacturers and distributors in our pet supplements and health wholesale category.
This item is based on desk research of Swedencare’s own press release. We have not seen or tested the products.
Sources
- Swedencare, Swedencare expands its UK retail offering with NaturVet by Swedencare at Pets at Home, 26 October 2026, checked 27 October 2026.
- Swedencare, Swedencare advances European rollout of NaturVet by Swedencare, checked 27 October 2026.
