BETA International is the UK trade show for the equestrian and country sectors, bringing together speciality retailers, wholesalers and distributors, importers and exporters, equine professionals and buyers to source new products.
The 2026 edition ran at the NEC Birmingham on 27 and 28 September 2026, co-located with PATS. Dates for 2027 had not been announced on the BETA International website when checked, although the PATS 2027 site says PATS will again be co-located with BETA at the NEC on 19 to 21 September 2027.
Source: beta-int.com