Eukanuba has announced the beginning of its three year partnership with the world’s largest and greatest dog show, Crufts. With its commitment to providing the best in dog nutrition, Eukanuba is delighted to support Crufts’ that sees 22,000 dogs and their owners in attendance each year to show their dogs plus over 120,000 visitors.
The sponsorship of Crufts (8th-11th March 2012) signals an important step in the relationship between the Kennel Club, and P&G Pet Nutrition. Crufts is a fantastic platform for Eukanuba to drive greater awareness of its product and nutritional benefits and ultimately raise its profile amongst its core audience of dog lovers and breeders across the UK to drive sales within the pet specialty market.
Annaliese Reekie, Eukanuba Sales and Marketing Director said: “I am thrilled that Eukanuba is the principal sponsor of Crufts 2012. We have built deep relationships with top breeders across the world who rely on Eukanuba to keep their dogs in the best of health. We believe Crufts an important event to celebrate the diverse role that dogs play in society and it will help us to engage with all dog lovers about the health and well-being of their pet.”
Vanessa McAlpine, Kennel Club Events and Education Executive also said: “We are delighted to have Eukanuba as our new principal sponsor for Crufts and Discover Dogs, and also to help support the Young Kennel Club and the Kennel Club Breed Rescue. Through this partnership we can continue to use our events as an educational platform to promote healthy, happy dogs. Utilising the synergy created by our shared interest in dog health we are confident the next three years will have a lot of great things in store for our nation’s dogs.”